What's your brand? Is it the same at every touch point with your customers? Are you leveraging your brand with non-customers that have the same values as your customers?
If you're in the process of defining your brand, start with your culture and your customer's perceptions. Take the strongest and most positive perceptions as your position in your customer's minds. If you find weaknesses in the process, mitigate those weaknesses so to not distract from your brand message.
Your Business Brand
Defining Your Brand
Things To Consider