We all receive mail at our homes and can clearly identify “junk mail”. Typically, it’s combined with many other pieces and lacks personalization. The more relevant and personal you can make your direct mail piece, the more likelihood that it will be opened by the recipient. If the mailing is small enough, try hand-writing the address on the envelope, and placing a live first-class stamp it. You will also get a better response if the content of the direct mail is relevant and personalized to the recipient.
Direct Mail That Works
Know Your Target
Get Personal
Make it Worth Their Time
Repeat Your Message
Measure Results