How well do you know your customers? Can you identify other customers that look like them in your market? If so, perhaps this is the group you should be talking to. Building a direct marketing list and understanding that list is key to a good direct mail campaign. You can build lists from existing customers, participating in events, and collecting information with a sweepstakes, to name a few methods. You can also purchase a list from a variety of companies. The cost per name will typically depend on how much information you want with the list and the quality of that information.
Direct Mail That Works
Know Your Target
Get Personal
Make it Worth Their Time
Repeat Your Message
Measure Results