At the core of marketing, businesses seek to identify a very specific target market, understand their wants and needs, and deliver on them better than the competition. This could be in the products a company develops, the brand they project, or the advertising message that resonates with their target market. That’s the heart of marketing.
Sure, that banner you make for the side of a building is marketing, and yes, that directory listing is marketing, and of course, the yo-yo that you hand out at the trade show is marketing. But these are all tactical executions.
Without clear marketing strategies that support your business goals, they would just be an ineffective banner, listing, and yo-yo. In the end, you need to know your marketing return on investment (MROI).
Every marketing plan should have clear objectives, like lifting sales, deepening wallet share, or generating leads. And you should have specific strategies that help you achieve those objectives. But how do you know what strategies work? How do you know if your marketing is an expense to your company or a revenue center?
You do this by measuring. Measuring your marketing efforts gives you a clear picture on which marketing strategies work.
Measuring Marketing Results
Understanding ROI
Example Campaign
Measuring Results